Short Learning Programme

Digital Marketing Plan

This short learning programme is offered and certified by Tshwane University of Technology (TUT). The programme is to provide the specialized skills and knowledge necessary for you to advance in your career by learning the techniques for implementing digital marketing strategies.
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Online
Course

10 weeks

September
2025

Your
Outcomes

 Certificate of Competence

Programme Details

A complete inside look.
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Participants attending this programme will have a deep understanding of the digital marketing plan and how to develop it to master digital transformation.

This programme will enable participants to apply the Situation, Objectives, Strategy, Tactics, Action and Control (SOSTAC) planning framework to conduct situation analysis, develop objectives, strategies, tactics, action and control measures to monitor and deliver enhanced marketing activities.

Programme Outcomes

Programme Outcomes

Programme Outcomes

Programme Outcomes

Programme Outcomes

Programme Outcomes

Programme Outcomes

The following topics will be covered:

  • Understanding Digital Landscapes
  • Developing Digital Strategy Objectives
  • Optimising Social Media Marketing
  • Utilising Search Engine Marketing
  • Implementing Email Marketing Campaign
  • Digital Marketing Analytics and Insights

Certification included

  • Who should attend?

    Participants who want to pursue a career in digital marketing or with the responsibility of developing and implementing an online marketing strategy in their current roles. This includes Social Media Managers, Marketing Managers, Marketing Executives, IT professions, Small Business owners and so forth.

  • Entry Requirements

    It is assumed that the participants registering for this programme have at least a Matric (Grade 12) or an equivalent qualification, with relevant private and public sector experience, basic knowledge of consumer behaviour, sales, marketing skills and basic computer literacy. 

  • Delivery Mode

    This programme will be delivered virtual.

Interested in this course?
Reserve your spot today.

Thank you!